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How they determine the “best” result is based on an algorithm that takes into account authority, relevancy to that query, loading speed, and more. (For example, Google has over 200 ranking factors in their algorithm.) In most cases, when people think “search engine optimization”, they think “Google SEO”.
SEO Web Design Part 2: SEO-Friendly Off-Page Optimization Analyzing your competition to understand better what strategies they are using to rank in the search results. Using keyword-rich anchor text in your inbound links. Earning inbound links from websites that are considered authoritative by the search engines. More items... • Jan 13, 2022